STRATEGI PENGEMBANGAN PARIWISATA SPIRITUAL DI KABUPATEN GIANYAR

Abstract

Tourism is a variety of tourism activities and contains various facilities and services provided by the community, business people, government and local government. The development of Bali tourism has developed in the Bali region in Gianyar Regency. In this study aims to determine the strategy of developing tourism, especially spiritual tourism. The location of this research is in the area of Gianyar Regency. This study uses qualitative research with descriptive methods, in addition to using swot analysis to discuss content descriptions. Data collection techniques by observation, interviews, questionnaires, literature study and documentation. The informant in this study was the Head of the Gianyar Regency Tourism Office or related, pengempon Pura, tourism agents, as well as the local community. Until now, the Gianyar Regency does not have tourism specifically formed as spiritual tourism, because there are no clear rules, procedures, and criteria in establishing suitable objects to be categorized as spiritual tourism. Gianyar Regency has 7 tourism objects that have the potential to be developed as spiritual tourism objects. Therefore, research is conducted to determine the strategy in developing the seven objects so that they become more advanced objects of spiritual tourism. The strategy is formulated using a swot matrix with indicators measuring Strength, Weakness, Opportunity, and Threats. Through the analysis of the swot matrix, it can then be made in accordance with strategies to develop 7 tourism objects in Gianyar to become a new destination for spiritual tourism.